Realizing the Fortune @ Bottom of Pyramid

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Management gurus have rhapsodised about “the fortune at the bottom of the pyramid” in emerging markets ever since C.K. Prahalad popularised the idea in 2004. It’s a challenge and an opportunity at the same time.

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This mission aims to lay the building blocks that would act as the foundation to accelerate growth at the bottom of the pyramid thereby placing India on the express way to be the culture everyone aspires to be globally



2011 Mission India Theme: Will India Shape its Future?

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A gathering of industry stalwarts discussed and determined strategies that would enable us to overcome the obstacles in the quest to claim our destiny as true economic superpower